Product Marketing Manager
Remote – Full Time – US
Are you a seasoned professional with a knack for strategic marketing? Gray Decision Intelligence is on the hunt for a dedicated Product Marketing Manager to steer the success of our Program Evaluation System (PES) software, a groundbreaking tool designed for higher education institutions. By devising and implementing innovative marketing strategies, you will play an integral role in amplifying our brand’s presence and accelerating customer acquisition.
Responsibilities:
- Craft and implement robust product marketing strategies to propel the adoption and success of our PES software, setting us apart in the market
- Execute comprehensive market research to pinpoint customer needs, market trends, and the competitive landscape, informing our strategic decisions
- Collaborate seamlessly with cross-functional teams, including product management, sales, and customer success to create effective go-to-market plans and product positioning
- Develop compelling marketing collateral such as product messaging, sales presentations, case studies, and blog articles to captivate our audience
- Plan and execute high-impact marketing campaigns to generate leads and drive customer acquisition, keeping our growth trajectory on the rise
- Monitor and analyze marketing campaign performance, providing data-driven insights and recommendations for optimization
- Work closely with the product team to develop sales enablement materials that support the sales process and help close deals
- Stay ahead of industry trends and best practices in product marketing and higher education, ensuring we remain at the forefront of innovation
Qualifications:
- Bachelor’s degree in marketing, business, or a related field. An MBA will be an added advantage
- Proven track record in product marketing, preferably within the software industry
- Understanding of the higher education market preferred but not required
- Excellent written and verbal communication skills, with the ability to articulate complex technical concepts into clear, engaging messaging
- Strong analytical and problem-solving skills, with a knack for turning data into action
- Ability to work both independently and collaboratively in a fast-paced, dynamic environment
- Proficiency in marketing tools and platforms, including CRM systems, marketing automation, and analytics tools
Benefits:
- Competitive salary that reflects your skills and experience
- Comprehensive health and dental insurance to keep you healthy and focused
- Retirement savings plan to secure your future
- Generous paid time off and holidays to recharge and refresh
- Professional development opportunities to help you grow and advance in your career
Join us at Gray Decision Intelligence and play a pivotal role in shaping the success of our innovative software solutions for higher education. Don’t miss this opportunity to be part of a dynamic and collaborative team.
If you are interested, please send an email with your resume to Recruiting@GrayDI.us.
This job description provides a high-level overview of the responsibilities and requirements of the position. It is not exhaustive and may be subject to change or modification based on the company’s needs.
About Gray Decision Intelligence: Gray DI provides data, software and facilitated processes that power higher-education decisions. Our data and AI insights inform program choices, optimize finances, and fuel growth in a challenging market – one data-informed decision at a time.
Gray DI is an equal-opportunity employer and we value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
