A dean tasked with overseeing academic and administrative operations within a college or university must keep academic programs aligned with market demands, enhance recruitment strategies, and ensure efficient use of resources. A data-informed approach would enable you to position your institution for sustained growth, heightened relevance, and robust financial health.
Gray Decision Intelligence recommends PES Markets and PES Economics and Outcomes.
Recommended Solutions for Deans:

PES Markets
PES Markets focuses on the following:
- Program Relevance & Alignment: With information on over 1,500 academic programs and six award levels, PES Markets offers invaluable insights into student demands, enabling deans to ensure their college's offerings remain relevant and aligned with evolving market and community needs.
- Strategic Planning: The comprehensive data helps deans in future-forward planning for their college, ensuring programs remain competitive and in line with market demands.
- Program Evaluation: Deans can efficiently evaluate the performance and relevance of their program portfolio, identifying those that need enhancement, revision, or potential discontinuation.
PES Economics and Outcomes
PES Economics and Outcomes offers the following:
- Economic Tracking: Assists in tracking revenue, cost, and margin by college, department, program, and course, aiding in enhanced financial decision-making.
- Outcome Evaluation: Supports student outcomes assessment and identification of equity gaps, assisting in outcome improvement and retention strategies.
- Benchmarking: Sets data-informed goals for program improvement by comparing your revenue, costs, margins, and outcomes by course level and subject area with other institutions.

βWith the access we now have to timely data about student demand, employer demand, competitor trends and emerging opportunities, we are able to access timely and accurate program market research for any of our programs.Β I canβt imagine how we could keep up without it.β
