Solutions for Institutional Research
Institutional researchers are data experts in higher education. They collect, analyze, and interpret data from diverse sources to provide insights that inform strategic planning.
An institutional researcher requires a rich, data-informed foundation upon which the institution can base its strategic decisions and provide accurate and effective reporting. Comprehensive insights will enhance your ability to predict trends, identify opportunities, and address competition challenges, ensuring the institution remains adaptive, competitive, and student-centered.
Gray Decision Intelligence recommends PES Markets, Economics and Outcomes, and Gray DI GeoTargeting.
Recommended Solutions for Institutional Research:
PES Economics and Outcomes
PES Economics and Outcomes provides a solid foundation in the following:
- Program Economics: Gives insights into the financial aspects of different academic areas, enabling researchers to provide actionable data on program viability and profitability.
- Benchmarking: Sets data-informed goals for program improvement by comparing your revenue, costs, margins, and outcomes by course level and subject area with other institutions.
- Equity Analysis: By evaluating student outcomes across various demographics, researchers can identify and address disparities, ensuring the institution meets its commitments to equity and inclusivity.


PES Markets
PES Markets offers the needed data for the following:
- In-Depth Analysis: Provides comprehensive information on student demand, competition, wages, skills, and job alignment for over 1,500 academic programs and six degree levels, furnishing the researcher with robust data sets for analysis.
- Program and Career Alignment: Allows researchers to evaluate how well academic programs prepare students for the job market or advanced education, ensuring programs remain relevant and beneficial for students.
- Efficiency and Growth Opportunities: The tool's ability to quickly evaluate multiple programs or delve into specific program details helps researchers identify areas for growth, efficiency, or potential reevaluation.
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“We could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable. We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?”
Chief Marketing OfficerState University