Solutions for Institutional Research
PES software informs enrollment and resource allocation decisions by analyzing and comparing data from multiple sources.
An institutional researcher requires a rich, data-informed foundation upon which the institution can base its strategic decisions and provide accurate and effective reporting. Comprehensive insights will enhance your ability to predict trends, identify opportunities, and address competition challenges, ensuring the institution remains adaptive, competitive, and student-centered.
Gray Decision Intelligence recommends PES Markets, Economics and Outcomes, and Gray DI GeoTargeting.
Recommended Solutions for Institutional Research:
PES Economics and Outcomes
PES Economics and Outcomes provides a solid foundation in the following:
- Program Economics: Gives insights into the financial aspects of different academic areas, enabling researchers to provide actionable data on program viability and profitability.
- Benchmarking: Sets data-informed goals for program improvement by comparing your revenue, costs, margins, and outcomes by course level and subject area with other institutions.
- Equity Analysis: By evaluating student outcomes across various demographics, researchers can identify and address disparities, ensuring the institution meets its commitments to equity and inclusivity.
PES Markets
PES Markets offers the needed data for the following:
- In-Depth Analysis: Provides comprehensive information on student demand, competition, wages, skills, and job alignment for over 1,500 academic programs and six degree levels, furnishing the researcher with robust data sets for analysis.
- Program and Career Alignment: Allows researchers to evaluate how well academic programs prepare students for the job market or advanced education, ensuring programs remain relevant and beneficial for students.
- Efficiency and Growth Opportunities: The tool's ability to quickly evaluate multiple programs or delve into specific program details helps researchers identify areas for growth, efficiency, or potential reevaluation.
GeoTargeting
Gray DI GeoTargeting grants data access for the following:
- Optimal Market Identification: Enables researchers to pinpoint markets with a higher enrollment propensity, providing strategic insights for targeted recruitment and marketing efforts.
- Revenue Enhancement Strategy: By focusing on identified markets, the institution can optimize its marketing investments, leading to increased enrollments and, consequently, higher revenue, thus aiding researchers in formulating growth strategies.
- Feedback Loop Analysis: Understanding the cycle of increased marketing leading to rising enrollment and revenue growth allows researchers to predict and report on potential future growth trajectories.
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βWe could have been headed in a different direction without the data Gray provided. Some of the programs we favored were probably not viable. We had access to all of the normal sources of data (BLS and IPEDS) but how do you put it all together in a meaningful way?β
Chief Marketing OfficerState University